Radio as a medium of communication has played a significant role in connecting communities across the world. In India, radio has been an important source of information and entertainment for generations, especially in rural areas. One such radio station that has been making a difference in the lives of people in rural Tamil Nadu is Vidiyal FM.
Established in 2000, Vidiyal FM is a community radio station that broadcasts in the Tamil language from Kodaikanal, a hill station in Tamil Nadu. The radio station is run by the Vidiyal Charitable Trust, a non-profit organization that aims to empower marginalized communities in the region through education, health, and media.
Programs and initiatives:
Vidiyal FM broadcasts a variety of programs that cater to the needs and interests of the local community. The programs are produced and presented by members of the local community, who are trained and supported by the Vidiyal Charitable Trust. Some of the programs include health and hygiene, education, women’s empowerment, agriculture, and culture. The radio station also provides a platform for local artists and musicians to showcase their talent and reach a wider audience.
Green Kodaikanal Campaign:
One of the notable initiatives of Vidiyal FM is its “Green Kodaikanal” campaign, which aims to promote environmental conservation and awareness in the region. The campaign includes programs on climate change, waste management, and sustainable agriculture, as well as tree-planting drives and other community events. The radio station also collaborates with other organizations and government agencies to implement eco-friendly initiatives in the region.
Awards and Recognition:
Vidiyal FM has been recognized for its contribution to community development and empowerment. In 2014, the radio station won the UNESCO King Sejong Literacy Prize, which recognizes the innovative use of technology in promoting literacy and education. The radio station has also received awards from the Indian government and other organizations for its programs and initiatives.