For over two decades, Sound Asia FM has been a trusted voice for the Asian community in Kenya and beyond. Built on strong cultural roots from the Indian Subcontinent, the station proudly delivers a unique “Home Away from Home” experience to listeners around the world.
Broadcasting Across Kenya and Beyond:
Sound Asia FM reaches audiences through:
- 88.0 FM in Nairobi
- 89.9 FM in Mombasa
- Global online streaming via its digital platform
With its wide coverage, the station connects local listeners with a global audience, making it a truly international radio experience.
Kenya’s Only Exclusive Asian Radio Station:
Sound Asia FM stands out as Kenya’s only dedicated Asian radio station, capturing an impressive 85% of the listenership within its target audience. From students to corporate executives and global business leaders, the station serves a diverse and influential community.
Multilingual Programming That Connects Cultures:
At the heart of Sound Asia FM is a talented, multilingual team delivering engaging and culturally rich programming in:
- Hindi
- Gujarati
- Punjabi
- English
This diversity ensures the station resonates with listeners from different backgrounds while preserving cultural identity.
A Perfect Blend of Music Across Generations:
Music is the soul of Sound Asia FM. The station offers a carefully curated mix that includes:
- Latest Bollywood hits
- Local and international Asian music
- Golden classics from the 1940s to early 1990s
This blend of old and new creates a nostalgic yet modern listening experience loved by all generations.
Listener-Driven Content That Matters:
An impressive 78% of Sound Asia FM’s programming is driven by listener requests, making it highly interactive and community-focused. Listeners play a key role in shaping what goes on air, ensuring content remains relevant and engaging.
Connecting Communities During Festive Seasons:
During major cultural celebrations like Ramadhan, Eid, and Diwali, listener engagement rises significantly. Families from across the world tune in, using Sound Asia FM as a platform to stay connected, share dedications, and celebrate together.
Influencing Trendsetters Across Kenya:
Broadcasting from Nairobi and Mombasa, Sound Asia FM targets trendsetters whose influence shapes communities nationwide. Its reach and credibility make it more than just a radio station—it’s a cultural hub.
Why Sound Asia FM Stands Out:
- Over 20 years of trusted broadcasting
- Strong connection to the Asian community
- Multilingual, culturally rich programming
- Wide music variety across generations
- High listener engagement and interaction
- Tune Into Sound Asia FM Today
Whether you’re looking for the latest Bollywood hits, nostalgic classics, or a sense of cultural connection, Sound Asia FM delivers it all. It’s more than radio—it’s a community, a tradition, and a voice that brings people together across borders.
Contact Details:
Studio Lines : Call +254 731 880880 or +254 734 880 880 or 020 23 24888 SMS +254 733 880 880
Station Programming Head : Bishnu Poudel
bishnu@soundasiafm.com
Marketing Lines : +254 20 3546868/0791511166/0791511188
E-mail : (General Enquiries ) info@soundasiafm.com
